Search Engine Optimization Services
The field of search engine marketing is relatively new. The need is widespread, as most sites are created by a design team, maintained by an internal technical team, and have never been marketed. Marketing a web site means insuring that the site is visible to large numbers of prospects; this is done by
- researching prospect search behavior,
- optimizing the content of the pages to make these search terms have relatively high weight on the page (typical SEO services),
- managing the submission and inclusion of pages on the major search engines, and
- internal and external link development. Both performance and competitorsí positions need to be monitored constantly. This is key to effective search engine optimization services, and should be what you look for from a search engine optimization firm: consistent improvement over time.
According to an August, 2004 study by MarketingSherpa, search engine marketing is now a $3.7 billion advertising tactic. A key finding: "SEO is more wonderful than we expected." The survey of 3007 marketers compares results from search engine optimization (natural language, or "organic" optimization, very important to Google), pay-per-click advertising (Overture and Google's Adwords), and paid inclusion. "While most marketers think that search engine optimization is 'somewhat effective,' this study proves SEO is a powerful force, with site traffic from organic clicks increasing an average of 73% in the six months after optimization."
Being at the top of the search engine rankings means first-place visibility to prospects actively looking for a solution. High rankings drive new business's up to 400% more visits from top-ranked listings convert to purchase. Typical results from ACMG optimization programs are an increase in Web visibility in excess of 500%. For one online retailer, site visits jumped from 5,000 per week to over 120,000óan increase of 23,000%. While a poor site will naturally show off-the-charts improvement, typical results from optimization drive over 50% more traffic from search engines to a siteóeven with pay per click advertising in place.
Internet marketing is now the most cost-effective way for a company to spend its marketing communications dollars: this drives demand for our services.
If you're concerned about your web site's performance, call the search engine optimization firm which is not just an SEO consultant: a real Internet marketing agency, focused on B2B web marketing. For the most experienced search engine optimization services in Houston, call us today.
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