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Advertising Inserts Are Received Through Multiple Channels

• Adults 18-34, especially those under $50K, are more likely to respond they receive inserts from non-newspaper delivery vehicles.
• Adults 65+, especially higher income adults, typically receive their circulars from the newspaper. However, lower income adults over 65 might receive their inserts from a paid subscription newspaper while higher income adults are more likely to pick up single copy inserts.